Gradual Holdings Inc.

<- Current Projects

Service: Art Direction Consulting

Description - Creative vision that makes your project unforgettable.

I bring a trained eye, deep creative instinct, and end-to-end art direction expertise to your specific project — ensuring every visual decision is intentional, cohesive, and true to your brand's character.

Visual concept development

Creative direction

Campaign art direction

Typography & layout

Creative team oversight

Colour & texture systems

→ Choose your path

Creative Eye

$797 one-time

A focused creative direction session for one specific visual challenge — a shoot, a launch, a key asset.

✓90-min project brief deep-dive
✓Visual concept development
✓Moodboard & reference direction
✓Colour, type & texture guidance
✓Creative brief document
✓One round of asset review
✓7-day support post-delivery

Full Direction

$2,400 / project

Complete art direction for a campaign, product launch, editorial, or brand moment — start to finish.

✓Everything in Creative Eye
✓4 x 60-min direction sessions
✓Full visual language system
✓Shot list & scene direction
✓On-call creative review during production
✓Layout & composition direction
✓Three rounds of asset review
✓Final art direction sign-off
✓30-day post-project support

Full Direction

$2,400 / project

Complete art direction for a campaign, product launch, editorial, or brand moment — start to finish.

✓Everything in Creative Eye
✓4 x 60-min direction sessions
✓Full visual language system
✓Shot list & scene direction
✓On-call creative review during production
✓Layout & composition direction
✓Three rounds of asset review
✓Final art direction sign-off
✓30-day post-project support

Creative Residency

Custom

An embedded creative director for your brand — across multiple projects, seasons, or campaigns.

✓Everything in Full Direction
✓Monthly creative strategy sessions
✓Multi-project visual consistency
✓Creative team briefing & oversight
✓Trend & cultural context input
✓Vendor & talent recommendations
✓Priority scheduling & access

Step 01

Brief

We dissect your project goals, audience, and brand world — so the creative is rooted in real intent.

Step 01

Brief

We dissect your project goals, audience, and brand world — so the creative is rooted in real intent.

Step 01

Discover

We uncover your business's true purpose, values, and the audience you genuinely want to serve.

Step 02

Concept

I develop a central creative idea and visual language — the lens through which every decision is made.

Step 02

Concept

I develop a central creative idea and visual language — the lens through which every decision is made.

Step 02

Define

We build your brand's core — positioning, voice, values, and the ethics framework it lives by.

Step 03

Direct

I guide your team, photographers, designers, or agencies — keeping the vision sharp and consistent.

Step 03

Direct

I guide your team, photographers, designers, or agencies — keeping the vision sharp and consistent.

Step 03

Direct

We translate strategy into clear creative direction — visuals, language, and how your brand behaves.

Step 04

Refine

Every asset reviewed with a critical eye — what elevates, what dilutes, and exactly how to fix it.

Step 04

Refine

Every asset reviewed with a critical eye — what elevates, what dilutes, and exactly how to fix it.

Step 04

Deliver

You receive a complete, practical brand system your team can act on immediately — with no gaps.

Step 05

Deliver

You receive a project that looks and feels exactly as it should — coherent, considered, and compelling.

Step 05

Deliver

You receive a project that looks and feels exactly as it should — coherent, considered, and compelling.

Step 05

Sustain

We ensure your brand stays consistent and ethically grounded as your business scales and changes.

What "an eye for design" actually means in practice

Spotting when a layout is visually heavy before it goes to print or live

Knowing which typeface pairing signals premium and which signals dated

Directing a photographer on set so every frame serves the brand story

Catching colour inconsistencies across print, digital, and physical materials

Reading cultural and visual trends — and knowing when to follow or ignore them

Translating a feeling the client can't articulate into a clear visual direction

The Client Promise

→ Every creative decision will have a reason — and every deliverable will be something you're proud to put your name on.

→ You'll leave with a brand that reflects who you truly are — not just what the market wants to hear.

No filler concepts — everything presented has intent

Direct creative feedback, not vague suggestions

Your brand's voice, amplified — not replaced by mine

30-day money-back guarantee on all fixed-price plans